Businesses know that they can’t be everything to everyone. Focus is key if you want your product/service to remain competitive and relevant. That’s why you should get as close as possible to the market you’d like to serve. Insights on your target market’s behavior and preferences are very important in formulating your marketing or business strategy.
Consumer insights allow you to identify which segment of the market needed your product the most and thus, the more profitable to serve. They also help you create effective and relevant communication materials. This information will ultimately guide your decision on selecting the most efficient channels to deliver your messages and products from.
The following information is an excerpt based on a Yes Lifecycle Marketing survey of more than 1,000 consumers who have received a marketing email in the past year. The company wants the report to serve as a guidebook for marketers looking to reach and engage shoppers from each generation.
INSIGHTS ON THE FOUR CONSUMER GENERATIONS
As always, thanks for dropping by.
Useful Links:
Download the free white paper from Yes! Lifecycle Marketing.
Photo Credits:
Centennials: Photo by Alexis Brown
Millennials: Photo by rawpixel.com
Generation X: Photo from Unsplash
Baby Boomer: Photo by Thomas Hafeneth
Infographic Template by Canva
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