“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” – Michael Eisner
Michael Eisner was Disney CEO from 1984 to 2005. In my years of studying marketing, I was surprised I haven’t come across his definition of a ‘brand’ before. I came across this statement while reading Maxwell’s The 17 Indisputable Laws of Teamwork.
In the coming days, I’ll post a short article about the biggest and most revered brands in the Philippines and try to illustrate how these brands influence Filipinos’ choices as consumers.
Share with us your own definition of a brand or tell us some of the brands that you really, really love by leaving a comment below.
Photo Credit: Express Monorail via photopin cc
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